About Farsports Wheelsets
Every great innovation starts with a moment of inspiration.
For FARSPORTS, that moment came in 2007 when brand founder Mae met Belgian cycling legend Etienne de Wilde. Inspired by cycling’s rich heritage and driven by a vision of making premium carbon components more accessible, Mae embarked on an ambitious journey.
Mae’s leadership philosophy is beautifully simple: prioritize employee happiness and customer satisfaction over unsustainable expansion. This approach has become the cornerstone, leading to innovations that arise from passion rather than pressure.
